Beverage packaging companies take many factors into account  when making decisions. However, one stands out in the crowd as a major  influencer: consumer preference.

Consumers desire more sustainable and recyclable packaging  while also demanding a greater variety of sizes, flavors, and beverage types.  However, existing packaging does not always align with consumer expectations.

That’s according to PMMI Business Intelligence’s “Beverage  Industry Packaging Trends,” a report done in collaboration with Advantage  Research to provide PMMI member companies and the broader industry with  insights into beverage packaging trends that will impact the packaging and  processing industry. The research stems from a quantitative online survey  conducted from Nov. 21, 2024, to Jan. 21, 2025, and fifteen in-depth interviews  conducted between Dec. 2024 and Jan. 2025 among CPG companies and contract packagers  in the beverage industry.

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